## The 4-Layer ICP Framework
### Layer 1: Industry Fit
Be specific. Not "Healthcare" but "Dental clinics with 3-10 chairs."
### Layer 2: Company Signals
Growing, struggling, or transitioning businesses.
### Layer 3: Decision-Maker Profile
Who signs the check? What triggers them?
### Layer 4: Timing Triggers
After bad quarters, during budget season, after competitor moves.
## How AI Changes ICP Building
AI can analyze your service and identify non-obvious industries in seconds.
A narrow ICP always outperforms a broad one.
### Layer 1: Industry Fit
Be specific. Not "Healthcare" but "Dental clinics with 3-10 chairs."
### Layer 2: Company Signals
Growing, struggling, or transitioning businesses.
### Layer 3: Decision-Maker Profile
Who signs the check? What triggers them?
### Layer 4: Timing Triggers
After bad quarters, during budget season, after competitor moves.
## How AI Changes ICP Building
AI can analyze your service and identify non-obvious industries in seconds.
A narrow ICP always outperforms a broad one.