## Why Most Outreach Fails
Most salespeople give up after one or two touches. Research from RAIN Group shows that **80% of sales require 5+ follow-ups**, yet 44% of salespeople give up after just one.
## The 5-Touch Framework
### Touch 1: The Value-First Email
No pitch. No ask. Just pure value.
Share an insight specific to their business. Example: *"I noticed your Google reviews mention long wait times — here's a 3-step fix that helped [similar business] cut wait times by 40%."*
### Touch 2: The Case Study
48 hours later, send a relevant case study.
### Touch 3: The LinkedIn Connect
Connect on LinkedIn with a personalized note referencing your email.
### Touch 4: The Direct Ask
Be specific: *"Would Thursday at 2pm work for a 15-minute call?"*
### Touch 5: The Breakup Email
Send a friendly "closing the loop" email. This creates urgency.
## Key Metrics
| Metric | Target |
|--------|--------|
| Open Rate | 40%+ |
| Reply Rate | 15%+ |
| Meeting Rate | 5%+ |
| Close Rate | 25%+ |
The bottom line: persistence with value beats talent without follow-up.
Most salespeople give up after one or two touches. Research from RAIN Group shows that **80% of sales require 5+ follow-ups**, yet 44% of salespeople give up after just one.
## The 5-Touch Framework
### Touch 1: The Value-First Email
No pitch. No ask. Just pure value.
Share an insight specific to their business. Example: *"I noticed your Google reviews mention long wait times — here's a 3-step fix that helped [similar business] cut wait times by 40%."*
### Touch 2: The Case Study
48 hours later, send a relevant case study.
### Touch 3: The LinkedIn Connect
Connect on LinkedIn with a personalized note referencing your email.
### Touch 4: The Direct Ask
Be specific: *"Would Thursday at 2pm work for a 15-minute call?"*
### Touch 5: The Breakup Email
Send a friendly "closing the loop" email. This creates urgency.
## Key Metrics
| Metric | Target |
|--------|--------|
| Open Rate | 40%+ |
| Reply Rate | 15%+ |
| Meeting Rate | 5%+ |
| Close Rate | 25%+ |
The bottom line: persistence with value beats talent without follow-up.